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So the challenge is to combine an intuitive, mobile ready user interface with the local, market leading applications that doctors are already using. By now, being able to adapt our software quickly to all these local applications is one of our competitive advantages. The ability to overcome regulatory challenges particular to each European country that Doctena is active, is cited as another competitive advantage. Kersten says the differences in national regulatory environments can be daunting at first, but is something he thinks the company is now up to speed with and should see it well-placed to expand to other European markets in 2016. It also perhaps explains why Doctena has yet to find itself with a Silicon Valley challenger or a pan-European one. U.S.-based ZocDoc has yet to come to Europe, while Frances Doctolib is another potential competitor. Everybody knows that healthcare is a highly local business, says Kersten.

http://techcrunch.com/2015/12/14/doctena/?ncid=rss

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